As the chief marketing officer for Deloitte’s US and global organization, Diana O’Brien leads the network’s marketing leaders to drive growth, build world-class creative and analytics capabilities, and champion the voice of the customer. Appointed in 2015 as the first chief marketing officer for the US, she reimagined marketing when she combined independent functions (including client programs, regions, industries, research, eminence, social corporate responsibility, sales, pursuits, public policy, and client experiences) with PR, communications, digital and marketing to create a cohesive, agile client-centric organization. With responsibility to amplify the firm, she focuses on enabling our leaders and aligning our execution to our global strategy and brand purpose to make a greater impact.
Over the course of her 32 years as a life sciences and health care consulting professional, she has held numerous leadership roles, including global client portfolio leader, global lead client service partner and global consulting leader for two global life sciences clients, and US managing principal for Deloitte University (DU), leading the 700,000 square-foot, $300 million leadership center. As the managing principal for DU and talent development, she was responsible for industry and professional learning, leadership development, leader succession, community and inclusion engagement. She continues to lead the C-Suite CMO Program, and serves as an advisory partner to several life sciences and public sector clients. She serves on the US executive committee, global, clients & industries council, societal impact council, and brand council, and leads the global marketing council. Previously, she served on the global executive committee, consulting board of directors, and diversity council.
Diana has been included in Business Insider’s “Top 50 Most Innovative CMOs in the World,” Forbes’ World’s Most Influential CMOs, Leading Women Inc., Leaders Magazine and Cincinnati’s 40 Under 40.
Her passion extends to charities related to autism and diversity. She is the chairman and founder of IMPACT Autism, a forward-thinking organization that creates and delivers life management solutions to combat the educational, emotional, and social challenges of living with autism. She has received several community awards from Autism Society, Applied Behavioral Services, Every Child Succeeds, FRED, and Cincinnati Center for Autism.
Diana holds an MBA in finance and a BS in behavioral management from Xavier University.