George Felix is an award-winning, classically trained marketer with a distinct strength in advertising and digital brand building. He is currently Director of Marketing for KFC Global where he is responsible for the KFC Global brand communications strategy and positioning across KFC’s 130+ countries. Prior to this role, George spent 3 years as Director of Brand Communications for KFC US leading all national TV and radio advertising, digital/social advertising, product packaging, in-restaurant point of purchase merchandising, and menuboard design.
In April of 2018, George was named Advertising Age’s Brand Marketer of the Year and KFC’s “The Return of Colonel Sanders” campaign was named Advertising Age’s Campaign of the Year. Since taking over brand communications for KFC US in 2015, the brand grew behind the advertising campaign marking the return of Colonel Sanders, recording 4 consecutive years of same store sales growth and was awarded 4 Cannes Lions and 1 Effie. George was previously named to Advertising Age’s 2016 40 under 40 list identifying the bright young minds who are reinventing and reshaping marketing’s future, and KFC was named to Advertising Age’s 2016 Marketer A-List as one of the top 10 Marketers of the year.
Prior to joining KFC, George worked in brand management at Procter & Gamble for 6 years. In that time he worked on the Old Spice brand where he led advertising campaigns that won 10 Cannes Lions, 2 Effies, and the Emmy for Best Commercial. After his time on Old Spice, he led mobile marketing strategy and innovation for P&G. George holds a Bachelor of Business Administration degree from the University of Notre Dame and an MBA from the University of North Carolina at Chapel Hill’s Kenan-Flagler Business School.