Elle Graham-Dixon joined BBDO in April 2018 as a Group Planning Director and SVP. Since joining BBDO, Elle has led the winning pitch for Omnicom’s appointment as Global Lead Agency for Ford. She has also been one of the pioneers of BBDO’s global transformation initiative ‘BBDO Works’, which launched at Cannes 2018. Day to day, Elle leads FedEx and is responsible for driving strategic excellence throughout her broader client group.
Previously, Elle was at BBH NY, providing leadership support during BBH’s Global CSO’s maternity leave. This appointment followed over two years at BBH London leading Virgin Media, during which time the account received silver at Cannes, gold and silver at The British Arrows, and most recently, a silver IPA Effectiveness award for the period of her tenure.
Prior to this, Elle was the Planning Director for BBC Youth at Karmarama, where she rebranded The BBC’s iconic radio stations Radio 1 and Radio 1Xtra. During this time she was also invited to become part of The IPA Social Works – a panel that creates industry standards for social media measurement.
In November 2018, Elle will give her talk ‘Choose your Words: How Language Should be a Tool for Equality’ on the mainstage at The 3% Conference. This follows many speaker appointments, including The 2018 3% Mini-con in Los Angeles, 2017 Ad Week Europe, 2017 Silicone Beach. Elle is also a regular contributor to Campaign Magazine and The Marketing Society’s publications and an Effies judge.
Throughout her career, Elle has pioneered her own ‘strategic approach to equality’ – a pragmatic way of identifying barriers and creating systems to break them down. This work has been acknowledged by her shortlisted position as an IPA Woman of Tomorrow and The Majors Diversity Champion, as well as The Dots 10 Creative Leaders to Watch.